Google continues to dominate the digital advertising revenue landscape in the United States, earning almost one-third of the digital advertising pie, or US$12.8 billion in 2011 and $15.4 billion in 2012, according to Pew’s “State of the News Media” report. Facebook’s revenues remain steady at $3.1 billion, while Yahoo earned $1.7 billion in 2011 and $2.2 billion in 2012.
Similarly, Microsoft earned $1.8 billion in 2011 and $2.3 billion in 2012, while AOL remained steady, earning $900 million both years. The second largest slice of the pie goes to “other,” or the hundreds of advertising networks and publishers vying for advertising revenue. The proportion of revenue has increased dramatically in one year, from $10.1 billion to $13.4 billion, according to Pew.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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