Video advertising and sponsorship advertising are on the ascendancy among digital advertising units in the United States; however, search advertising remains king, having grown from US$15.1 billion to $17.58 billion from 2011 to 2012, a 16.4 percent surge. Video advertising is showing particular promise for local publishers and broadcasters looking for lucrative revenue streams for their content businesses. Video advertising fetches sometimes ten times the value of ordinary banner advertising.
Meanwhile, banner ads continue to maintain their stronghold in the No. 2 spot, growing from $7.55 billion to $8.68 billion, a 0.6 percent increase. Rich media and lead generation also grew in the double digits, albeit from a small baseline, according the Pew’s “State of the News Media” research in 2012.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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