North American users lead in Pinterest activity

Unlike the other major social media networks, North American Internet users lead account ownership and active usership of Pinterest, the hobby and special interest social network. One-third (34 percent) of adult American Internet users have Pinterest accounts, with 16 percent actively using the site. Canada and South Africa each have 26 percent penetration of Pinterest accounts among adult Internet users, with active users of 12 percent and 10 percent, respectively, according to Global Web Index. 

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to