Large social media sites declining as newer sites surging: Study

According to Global Web Index, In 2013, Facebook’s active usership fell 24 percent. Between Q2 and Q4 2013, the number of active users on Facebook and YouTube dipped 3 percent, and MySpace dropped 12 percent. Meanwhile, Instagram rose by about 25 percent, while Pinterest and Google+ had increased 6 percent and Twitter rose 2 percent 

Facebook still has the highest active usership among social sites: 59 percent at the end of 2013 compared to 45 percent on Twitter, 42 percent on Instagram, 39 percent on YouTube, 38 percent on Pinterest, 37 percent on Google+ and 35 percent on LinkedIn.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org