Study pinpoints legacy and emerging social media sites’ visit frequency

At the end of 2013, 56 percent of Facebook’s active users were visiting the site more than once a day and 28 percent visited daily. iOS users were the site’s most frequent mobile visitors, with nearly 60 percent accessing Facebook on mobile several times per day, according to GWI. 

Twitter, YouTube, Google+ and Instagram have similar frequency patterns, with about one-third visiting more than once per day, about one third visiting daily and about a fourth visiting weekly. Meanwhile, 24 percent of Tumblr users visit more than once per day, while 23 percent visit daily and 26 percent visit weekly. For Pinterest, 20 percent visit more than once per day, 22 percent daily and 32 percent weekly. 

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org