AOL announced Monday to launch a professional division, called AOL Industry. The idea is to bring the use of social media, video and design and apply it to media which government, energy and defense executives would use, Reuters reported.
"(Trade media) hasn't done as good a job at innovating as consumer media," according to Jay Kirsch, vice president and general manager of AOL Industry.
"If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business."
AOL Energy rolled out first, which will be followed by AOL Government and AOL Defense in June. AOL Industry does not need subscription for access and will not have a print component.
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