Academic and professional digital book sales continued to rank at the top of the category, at £180 million in 2010. Overall sales of both digital products and physical books increased by 2 percent last year, to £3.1 billion, the Publishers Association said, according to MediaGuardian.
Academic and professional titles are doing so well in the digital sphere because they “embraced digital platforms over a decade ago,” Publishers Association CEO Richard Mollet said in a statement. “But now that technology is putting ereading devices into consumers' hands, we are starting to see the rapid growth of digital sales in this area too, as consumer publishers develop digital formats to reach wider audiences.”
Climbing digital sales likely mean that ereading devices like the Sony Reader or Amazon Kindle are driving downloads.
“Now that technology is putting e-reading devices into consumers' hands, we are starting to see the rapid growth of digital sales in this area too, as consumer publishers develop digital formats to reach wider audiences,” said Mollet, according to v3.co.uk.
Image: Digital Trends
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