IPTV (Internet Protocol Television) adoption has been prospering over the past six years, with a 92.4 percent compound annual growth rate (CAGR), and the subscriptions are expected to reach more than 70 million in 2014, according to SNL Kagan, TMCNet.com reported.
The key driver of the medium’s growth will come from video-on-demand service, as well as a continued push by both video programming retailers and TV networks for TV Everywhere deals, Media Post reported.
The biggest IPTV market is still Western Europe, which will hit 26.7 million homes by 2014. China follows up, with 12.4 million subscribers by 2014, with the U.S. and Latin America come next.
IPTV video service revenues will boost from $12.9 billion in 2010 to $27 billion in 2014, which making it 11 percent share of all global subscription-TV revenues, compared to 6 percent share in 2010, Media Post reported.
"Although IPTV presently accounts for just 6 percent of the world's pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally," according to Julija Jurkevic, media and communications analyst at SNL Kagan.
"Telcos often provide the spark igniting consumer interest in multiscreen services, HD and VOD. Generating parallel support for investment in next generation broadband networks," she added.
"Although IPTV presently accounts for just 6 percent of the world's pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally," according to Julija Jurkevic, media and communications analyst at SNL Kagan.
"Telcos often provide the spark igniting consumer interest in multiscreen services, HD and VOD. Generating parallel support for investment in next generation broadband networks," she added.
Image: Getty via The Guardian
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