Tuesday, May 24, 2011

Condé Nast releases iPad subscriptions for GQ, Wired

Beginning with their June issues, monthly magazines Wired and GQ will offer iPad subscriptions by month or by year, Poynter’s Jim Romenesko reported today.

A subscription for a month will be US$1.99, and for a year will cost $19.99. Print subscribers will have automatic access to iPad editions. Those wishing to buy a single issue can do so for $3.99.

“Finally. A year ago, when we launched the Wired iPad app, we promised that subscriptions were on their way. And indeed they were—it just took a while for the right path to become clear (much traveling between New York and Cupertino paid off),” Wired’s Chris Anderson wrote today.

Magazine publishers have butted heads with the technology giant, which has wanted to keep subscriber data and operate as the direct link to subscribers, rather than allowing publishers to maintain subscription data, just as they would with print subscribers. Talks between publishers and Apple have broken down in the past, but recently Time, Inc. and Hearst Magazines announced deals with Apple.

Terms of the deal between Condé Nast and Apple have not been made public.

Last week, Next Issue Media, the joint venture of Condé Nast, Hearst, Meredith, News Corp. and Time Inc., released seven titles in a digital store. The seven titles are a preview of what is to come, and currently they are only available on Samsung’s seven-inch Galaxy Tab from Verizon Wireless in the United States.

Image: Wired

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