U.S. online ad revenue reached a record high of $7.3 billion in the first quarter, up 23 percent year-over-year, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Thursday, TIME reported.
"This demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason," said IAB chief executive Randall Rothenberg, AFP reported.
"As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers," Rothenberg added.
Image: Robert Kohlhuber/Getty Images via Planet Green
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