Thursday, May 5, 2011

Nielsen: Tablet owners use other devices less

The tablet market is growing more competitive in the United States, but the iPad continues to dominate, Nielsen said today as it released research on mobile connected devices.

Since purchasing a tablet, 32 percent of those who also own laptops said they use their laptops less often or not at all. Thirty-five percent of those who also own a desktop computer reported using it less often or never.

Of those who said they own ereaders, 27 percent said they use it less often or not at all since buying the tablet. Of those who also own portable games consoles, 25 percent said they use them less often or not at all, since buying their tablets, according to Nielsen.

The research also found that about 50 percent of tablet owners say they are the only ones in their households using the device, while 43 percent said their tablets are shared. Eight percent said they own tablets, which others in their households use; however, they personally do not use their tablets.

Image: Nielsen

No comments:

Post a Comment